King Newswire vs. eReleases: Cost, Distribution and Features Explained

Quick Answer: King Newswire and eReleases both distribute press releases, but their prices and methods differ. King Newswire’s prices range from $20 to $350, while eReleases starts at $399. eReleases uses PR Newswire for national distribution, while King Newswire uses several distribution and placement methods.

Introduction:

Selecting a press release distribution service can be challenging, whether you are weighing a Businesswire press release or a more budget-friendly alternative. This is because, while most services offer similar features, they have different prices and distribution models. Therefore, the most affordable service may not provide the best value.

King Newswire and eReleases have different approaches to press release distribution. King Newswire offers a range of plans to fit different budgets and media requirements. eReleases focuses on targeted distribution and journalist outreach to supplement PR Newswire’s national distribution.

Of course, pricing is a consideration. King Newswire’s plans start at $20. eReleases’ plans start at $399. However, price shouldn’t be the sole consideration. Distribution, journalist targeting, editorial review, reporting, and reach should also be considered.

Key Takeaways

• King Newswire’s plans start at $20.
• eReleases’ plans start at $399.
• eReleases uses PR Newswire for national distribution.
• King Newswire offers distribution and placement options.
• Both services provide editorial assistance.
• Reporting and media reach are other factors to consider.

King Newswire vs. eReleases: Two Different Paths to Media Exposure

King Newswire and eReleases are different services for different press release needs. Most notably, they differ in pricing, distribution, targeting, and reporting.

Feature	King Newswire	eReleases
Starting price	$20	$399
Distribution model	Media distribution and placement packages	PR Newswire national distribution
Journalist targeting	Available through relevant services	Included in selected plans
Editorial review	Yes	Yes
Writing support	Available	Available
Reporting	Excel and PDF reports	WireWatch
Industry targeting	Available	Included in plans
International reach	Available	Mainly U.S. focused
Best for	Flexible budgets and media distribution	U.S. national distribution and journalist outreach

eReleases also mentions that their database has 1.7 million journalists and social media influencers, and their national distribution reaches over 30,000 media outlets. Journalist targeting is a major focus of their service. A BusinessWire press release can also help companies build a wider online news presence.

King Newswire vs. eReleases Pricing: What Does Your Budget Get?

Pricing is a major service difference. King Newswire has a very low starting price, and eReleases focuses on larger, national distribution packages.

King Newswire Pricing

King Newswire currently lists these main plans:

• Basic: $20
• Standard: $30
• Premium: $70
• Yahoo Package: $400
• Business Insider + Yahoo Package: $500
• Higher plans provide broader distribution or specific media placement options.
• Packages vary in placement volume and included features.

eReleases Pricing

eReleases offers three main distribution plans:

• Buzz Builder: $399
• Newsmaker: $499
• PR Pro: $699
• Plans range from 400 to 600 words.
• Higher plans add more industry targeting.
• PR Pro includes direct journalist email outreach.

There is a clear price differential. However, potential customers should examine more than price. Distribution models and inclusions should also be analysed. PR Newswire is another option businesses may consider when comparing press release distribution costs and media reach.

How King Newswire and eReleases Get Your News to the Media

There are differences in the level of service offered prior to distribution beginning. Both services provide editorial support; however, King Newswire offers press release writing and review services for businesses that do not have the capacity to write or edit their own announcements.

eReleases also provides writing support. Writing service is offered as part of a distribution package for $300. The service includes edits and revisions.

Reporting aids businesses to confirm the placement of their releases. King Newswire provides a publication report in PDF and Excel formats. eReleases utilises WireWatch to give clients the ability to track their distribution as well as media pickups. These reports aid in the review of campaign results and coverage.

Where King Newswire and eReleases Win or Fall Short

King Newswire Strengths

• Lower starting price
• Multiple pricing levels
• Broad media distribution options
• Specific media placement packages
• International distribution options
• Excel and PDF publication reports

King Newswire Drawbacks

• Features vary by package
• Premium media placements cost more
• Buyers must compare each package carefully

eReleases Strengths

• PR Newswire distribution
• Strong U.S. national focus
• Journalist targeting
• Industry targeting
• Editorial review
• WireWatch reporting

eReleases Drawbacks

• Higher starting price
• Core plans have shorter word limits
• Extra services can increase the final cost
• Best suited to buyers focused on national U.S. distribution

Which Press Release Service Fits Your PR Strategy

Choose King Newswire for Flexible Budgets

King Newswire works for businesses that need more pricing flexibility. Its $20 base price allows smaller companies to begin at a lower price point. It has larger packages to offer greater media exposure.

Choose eReleases for U.S. National Distribution

eReleases works better for companies that need PR Newswire distribution. It focuses on U.S. industry and journalist targeting. This makes it better for media campaigns focused on U.S. exposure.

Compare the Service to Your PR Goal

The service that best fits your goal is the one you should pick. Take into account audience, pricing, distribution, targeting, reporting, and media for each service.

FAQs

Does eReleases use PR Newswire?

Yes. eReleases uses PR Newswire for national distribution, and King Newswire uses a broader package distribution.

Does King Newswire provide international distribution?

Yes. King Newswire offers distribution packages that extend beyond the U.S. The extent of the reach depends on the package selected.

Does eReleases provide industry and journalist outreach?

Yes. Outreach to industry and journalists is available in higher-tiered eReleases plans, and directly to journalists in the PR Pro plan.

Does King Newswire write press releases?

King Newswire writes press releases for companies looking to outsource the task. This is beneficial for organisations without an in-house PR writer.

Which service is better for small businesses?

King Newswire’s lower starting prices benefit small businesses with limited budgets. However, eReleases can be better if the main goal of the campaign is PR Newswire distribution and media outreach.

Conclusion

King Newswire and eReleases have different approaches to press release distribution. King Newswire has a lower starting price, more packages and greater media options. eReleases focuses on PR Newswire, U.S. National distribution and journalist targeting.

With more flexibility in terms of budget and distribution, King Newswire can provide additional options. For brands wanting more targeted U.S. distribution via PR Newswire, eReleases may be the better option.

Author Expertise

The team at King Newswire has expertise in press release distribution, media outreach, digital publishing, and journalism. This helps us compare competitors by cost, reach, targeting, reporting, and goals.